Timing portfolio packs for Thai agency board cycles
Practical lead times for Chiang Mai and Bangkok agency leadership meetings, from evidence freeze to final PDF.
Many Thai creative and communications agencies hold formal leadership reviews monthly or at quarter end. The brief must arrive early enough for directors to annotate, yet late enough to include the latest finance extract.
We treat the evidence freeze as a named date, usually five business days before the meeting. After freeze, new tickets and late invoices belong in a short addendum, not a silent rewrite of the main pack.
For Chiang Mai studios working with Bangkok holding groups, allow an extra day for bilingual captions when Thai and English packs travel together. Translating labels after design locks often breaks alignment on milestone maps.
Send the PDF at least forty-eight hours before the walkthrough. Leaders who read in advance ask sharper questions; sessions spent discovering the numbers waste the room.